Dan Gross

• Owner/Head of sales /Auctioneer
• dzckgross@hotmail.com
• (989) 213-5189

My name is Dan Gross. I was born and raised in Montrose Mi. I grew up on our family farm.

Where we Cash crop farmed, Bought and sold new & used farm equipment.

My Passion to start up my own auction company started back when I was 5 years old.

I loved going to farm auctions with my father looking to score that next deal!

I was around the auction industry my entire life but never proceeded with my dreams until January of 2022.

I was in and out of the family business for many years as life sometimes directs you.

I came back to the farm and sales business back in July 2015. At that time, I slowly worked back into the business.

My wife Brina and I Officially took over the family business back in January 2021 when Elmer & Marge retired.

At that time, I bought out everything in our inventory that accumulated since 1965. As you could imagine there were a lot of unneeded things here, so we decided to have an inventory reduction auction August 2021.

At this time is when I really decided to fulfill my lifelong dreams to be an auctioneer and start Gross Auction Co.

We had a bad experience with how our inventory reduction auction was conducted.

So, I decided right then and there I was going to auction school and starting my own auction company.

I Graduated at American Auction Academy Back in January 2022 and we have never looked back!

We have hired several amazing employees and family of course which went through extensive training as well.

We conducted our first live & online auction in September 2022 and have had quarterly auctions ever since.

We are a veteran owned and operated company with several veteran employees.

We are a family-oriented company with several family members helping our team.

After encountering a very disappointing auction of our own by another company we pride ourselves on being the very best auction company we can be for our customers.

Here at Gross Auction Company, we strive to be the best and go above and beyond for our customers with HONESTY & INTEGRITY!

Brina Gross

• Co owner January 2021 /Tech support/office manager

Brina is a new edition to our company. She graduated Coleman High School in Coleman, Michigan. She then went on to pursue a career as an ER tech/patient access clerk for 11 years and recently moved back home to Michigan after living in Wyoming for 7 years. After moving back home she graduated from Delta College as a Medical Biller and Coder. As it goes life took her in a different direction and now works full time in tech department, farm, and many other areas she is needed.

Dave Gross

• Former Head Mechanic/Head of Sales

Dave was a big part of the success of our business and never will be forgotten for what he did for the business and his family.

He ran the business and farm when Elmer was out on the road and made most repairs and did most of the hauling for years. He spent many hours in the shop making our equipment run to the highest standards, and always had a lot of pride in his work to make everything look better than new, and would not except anything but the best and he has passed those same values down to his brother Dan and Jeff.

Cindy Allen

• Semi-Retired Office manager

She has been with us since 2019 and is the mother of brina gross co-owner of our business.

Cindy graduated from Coleman high school where she grew up in Coleman, MI.

She has a college degree in business and data processing. She retired from Dow chemical in 2003 after 35 years of service.

She then worked in Wyoming as an office manager at the American Cancer Society.

Cindy returned to Michigan in 2016 and is now our office manager and we are happy to have her on our team!

Nicole Forster

• Office Manager
• grossfarms16@yahoo.com

Nicole joined our team December 2023 and comes with a strong background in Sales and Customer service. She has held the number 1 sales in the world with her previous position and number 3 in the world for marketing.  She is a mom of two boys Peyton and Vayden and Married to Jacob. Her family enjoys all things that have to do with dirt bikes, and Side by Sides.  Nicole is very hard-working mother and employee; she works her heart out when she is here and at home. She has become a very strong asset to our Auction Family. Nicole has not only taken over the office management position but has poured her heart into the auction side of the business. She continues to strive to help everyone and anyone to have the best experience when they visit our company. If you have any questions or just need some other information she is always available to talk.

Scott Richmond

• Technician / Machine Operator

Scott is one of the newest additions to our auction family. He has many years of experience as a Diesel Technician, Truck driver, Loading and Unloading Equipment, and has worked and grew up on his family farm.

Blake Wendling

• Detailer

Blake Started working fulltime for us at the beginning of the summer. He is going into His senior year of high school and loves anything to do with dirt bikes. He is a very hard worker and a great asset to our company.

Allen Hill

• Office / Advertising / Tech Support / Machine Operator / Loadouts

Allen is the newest addition to our team. He has many years of experience in the farming and heavy equipment industries. He is responsible for our advertising, marketing, tech support, customer service, equipment operation, loadouts, farming, ect.

Caleb

• Detailer

Caleb works on our detailing team while attending high school. He has been a member of our staff since the beginning of the last summer. He is a very hard worker and a great asset to our company.